Summary
Design leader with 18+ years of experience transforming complex enterprise workflows into intuitive, high-adoption SaaS products. Director of UX at TransUnion leading a team of 6 across TruAudience, balancing executive product strategy and cross-functional alignment with active craft in design systems, AI-accelerated prototyping, and usability validation.
Experience
TransUnion
Oct 2021 – Present
Oct 2021 – Present
Director of User Experience
- Spearhead the UX strategy and product vision for the TruAudience platform, researching user friction to turn complex workflows into an intuitive SaaS experience that improves customer trust and adoption.
- Direct a team of 6 designers as a hands-on player-coach, partnering with 20+ PMs across 5 product pillars. Scaled and mentored the team through strategic hiring and onboarding while actively contributing to core systems architecture and high-fidelity prototyping.
- Led the comprehensive redesign and rollout of the TruAudience platform; drove CSAT from the 60s to the 80s within one year post-launch, earning enthusiastic commendations from Fortune 50 enterprise client teams.
- Re-architected the enterprise design system from foundational tokens up over 6 months to support rebrand initiatives. Integrated AI-assisted coding into design workflows to ship coded component variants to front-end teams, reducing handoff friction.
- Lead UX for Search & Discovery across the Audience pillar. Shipped the base experience late last year; currently shipping an AI mode that enriches results and helps refine audience lists. Designing Propensity Score, due end of year: real-time modeling that scores audiences into high, medium, and low tiers, trading precision for reach.
Neustar, Inc.
a TransUnion Company
Feb 2014 – Sep 2021
a TransUnion Company
Feb 2014 – Sep 2021
Senior UI/UX Design Manager
Promoted from UI/UX Manager & Sr. Designer
- Joined MarketShare as founding designer; promoted to lead the design organization following its acquisition by Neustar and scaled the team across public, private, and TransUnion eras, managing up to 9 product designers and 5 front-end UI engineers.
- Conceived and launched a zero-to-one in-app customer academy and guided onboarding ecosystem (contextual walkthroughs, self-paced certifications, gamification), deflecting high-touch support overhead; drove a 28% increase in platform adoption (Pendo-tracked) and a 23% lift in feature discoverability.
- Pioneered the company's first design system and rolled it out across departments, giving engineering modular components to ship consistent products faster.
- Directed the end-to-end redesign of the flagship analytics application (shipped 2018–2020), driving a 33% increase in Weekly Active Usage; platform was repeatedly recognized as a Leader in the Forrester Wave™ for Marketing Measurement Tools.
Regional UI/UX & Front-End Hackathons
Los Angeles, CA
Los Angeles, CA
Host & Speaker
- Organized and hosted community hackathons bringing together 100+ UI developers and designers per event.
- Delivered keynotes on modern design-engineering collaboration, and leveraged events as an employer-branding channel to source and recruit engineering and design talent.
Earlier Career History
Foundational career experience focused on hands-on design execution, digital campaign optimization, and technical web development.
- Senior Mobile Designer & Front-End Developer — Wemo Lab (Oct 2013 – Jan 2014)
- Product Designer — iMedia Communication (Oct 2008 – Sep 2013)
- Senior Web Designer — CyberDefender (Jan 2008 – Sep 2008)
- Web Designer — The Enthusiast Network (Apr 2006 – Dec 2007)
- Designer — Napster (Aug 2005 – Feb 2006)
Education
Art Center College of Design
Pasadena, CA
Pasadena, CA
Bachelor of Fine Arts - Advertising
Competencies
Design Leadership & Strategy
- Cross-Functional Alignment (Product/Eng)
- Team Mentorship & Hiring
- DesignOps
- UX Metrics (CSAT/WAU)
- Enterprise SaaS Architecture
Craft & Systems
- Enterprise Design Systems (Tokens)
- AI-Assisted Prototyping
- Usability & A/B Testing
- WCAG 2.2
- Front-End Collaboration
